This article is essentially a reply to everyone who simply don’t get the point of propaganda, or at least don’t understand its point when hardline Fascists/NS use propaganda. It can likewise be viewed as a companion piece to Zeiger’s talk “This is the Plan“. The majority, being lemmings deep down, regardless of what they try to market themselves as, who eat up what they’ve been taught at libshit colleges, constantly assume that propaganda is some magic bullet to sway opinions and convert people, the key to “shifting the overton window” which likewise led to the delusional inflation of the importance of memes.

We’ll be foremost discussing the relationship between propaganda and lemmings, so we will forego discussing the use of internal propaganda, that is to say propaganda created for the consumption of your allies and movement/struggle comrades. For those who need a reminder as to what lemmings are, here is Dr. William Pierce’s explanation:

This lack of understanding on the subject of propaganda is indeed a product of liberal thinking. Libshit education centers constantly talk bout the evils of propaganda as something that brainwashes people into a certain way of thinking. Thus, it is dangerous.  This is a point that lends itself to justification of censorship and no-platforming policies of real Fascists and NS, or anyone branded as such, even if they are a jewish faggot.

The majority of lemmings believe this shit and buy into it 100%, however the reactions always differ – some believe this fairy tale and then do everything to avoid wrongthink materials out of fear, all the way up to making retarded arguments like “I don’t need to read Mein Kampf, I already know everything I need about Nazism from the HOLOCAUST!” Others buy into this myth and think that they can use this “magic wand” to forward their agenda. And as is always the case, when one doesn’t understand the purpose of the tool they can never wield it efficiently.

The notion that propaganda is a means of swaying people’s mindset doesn’t account for how propaganda has different uses in different circumstances. When you are a dominant force in society the lemmings follow your will because you represent the status quo, their modus operandi is to go along to get along, so they conform to the status quo put forward by the dominant force. Propaganda, in this case, is a way of solidifying and perpetuating the status quo, which already exists  regardless of propaganda, making it simply the icing on the cake, unless the purpose of the dominant force isn’t to simply maintain its own power.

If the goal of the dominant force is to completely and fundamentally change the outlook of people in society, then the importance of propaganda changes and becomes something more. Propaganda becomes more widespread, more persuasive, it becomes a part of daily life, because the message has to be hammered in day in and day out until you raise a generation of people who are capable of instilling this new type of thinking in their own children, becoming the perpetuators of the new outlook and societal norms. This use of propaganda is intrinsically tied with a Totalitarian phase that is required in altering a society to the core, hence the association of totalitarianism with mass use of propaganda, be it Fascist, National-Socialist or Soviet, hence the liberals drawing parallels between the use of propaganda in these societies. However, once this new generation becomes capable of self-perpetuating these ideals and norms the need for propaganda decreases, just as the totalitarian phase itself.

To sum up, the point in the use of propaganda by an established dominant force in society is to either perpetuate itself (in which case importance of propaganda is low) or change society at the core (importance is high) and then perpetuate that new society (importance is once again low). This is where the misconception on the use of propaganda comes from, as people take the use of propaganda by a dominant force in society as the only way propaganda works – to change one’s outlook, forgetting completely that it only works this way because the force that utilizes propaganda is already dominant and thus the lemmings of society conform to it regardless – they want to go along to get along, so they will take in propaganda messages readily and willingly. It is in this instance, when the masses are pliable and can be molded into something better than their base behavior, or worse, in the case of jewish propaganda in today’s world.

However, fools mistake this particular use of propaganda under certain circumstances as the universal use of propaganda, including as a means of becoming that dominant force. In reality, the dynamics, point and efficiency of propaganda changes when it’s used as a means of achieving dominance. At the very least, it changes when it comes to our struggle, because it is more than just some political shift between already existing and widely accepted social narratives – in contrast to the situation with existing democratic elections.

Modern “democratic states” use propaganda in this fashion of “swaying people” efficiently only because they deal in widely accepted social narratives, the only ones that lemmings are allowed to choose from, like the Republicans vs Democrats in the United States. To us these choices are mute, they are pointless, they are part of the same whole – they cannot bring about effective, qualitative change that we desire, while the ruling System is purposely keeping options that can issue such change out of the equation. All choices it offers are false, all choices given are the status quo with irrelevant meager differences, the kind of differences that lemmings are allowed to “make up their minds about“, under the constant onslaught of propaganda that tries to pull people to either side. Propaganda is here used to maintain the status quo. It does nothing to initiate qualitative change. Lemmings are deluded into thinking they have a choice and are active participants in the political process. Republicans or Democrats – you’re still ruled over by the System, Coke or Pepsi – you’re still drinking soda. All election campaigns and soda advertisements are exactly the same.

Yet some morons think they can use this same method to sway people to thoughts and concepts that exist outside of the status quo, and expect people to be just as easily swayed as between voting for Republicans or Democrats. People accept the false choice because it is still a form of conformity as each choice is backed by a large percentage of the populace and is sanctioned by the System. If you promote ideas that counter the System – you are an outsider and a minority, a fringe force to be excluded from the equation and kept away as far as possible, you are the threat to the status quo and thus a threat to the lemming principle of go along to get along.

Lemmings will never follow you no matter what propaganda you use on them, be it logical with data backing it up or emotional and empathetic – the lemming may agree for the duration of your conversation with them, but the next day they will revert to a conformist position, because they are pressured by everything in their surroundings to do so, including other lemmings, least they be expelled from the System. Such a fate would be as frightful as a death sentence to a mere lemming.

From this we can conclude that propaganda cannot be used as a means of swaying the masses in order to become a dominant force in society. The leverage over the masses is firmly in the hands of the System and cannot be undercut by anything other than the System’s demise. This is obviously a painful conclusion for idiots with high hopes for the mass movement, however that is the the one thing that undermines their entire plan: in order to have mass control over the people you must be the dominant force, but they want to have mass control over people in order to become a dominant force – they can keep trying that till the cows come home or till they bash their skulls open against the pavement in desperation from begging lemmings to join their side.

So how DOES something become a dominant force in society? Those who believe that entryism and mass movement approaches may work are delusional, whereas those who may seem to be successful are only as successful as the System allows them to be, in other words only in so far as what these idiots try to offer society is still part of the System’s plans. It’s all part of the plan, goyim. Notable exception from this would be, once again, Golden Dawn in Greece but as we’ve explained on NOOSE before, their presence in the System’s workshop is foremost to destabilize it and mock it from within – their true power exists entirely outside the official political channels and in part is owed to just how incompetent and self-destructive the System’s lackeys are in Greece, bowing to their masters and their demands elsewhere.

When talking about real, qualitative change, the kind that only hardline Fascists/NS offer, propaganda plays a different role, one that actually stems from understanding of how this tool is utilized. We know we can’t sway the mass opinion in our favor and we know that lemmings are ultimately useless in this struggle until push comes to shove (Race War). In such circumstances, they are simply forced by necessity and desire for self-preservation to hide behind our backs, whereupon we can enforce our will upon them, becoming the only authority they recognize (which is when the lemming principle will finally act in our favor). Thus we don’t even bother with lemmings as such. What we want are other fanatics like ourselves, those who can break from the System’s hold and become truly proactive in the struggle. All these people truly need is that last push.

That is the real point of propaganda if one seeks to become a dominant force in society and exact real, qualitative change. It’s purpose is not to sway people to a different way of thinking, it’s real goal is to give people who already share our outlook that last push they need to finally cross the line and join our ranks. Many people feel something is wrong and can’t quite put their finger on it, and these are the only people on whom propaganda actually works, those who are already seeking answers and solutions, rather than those who are comfortably set in their ways as conformist lemmings. Propaganda isn’t a magic wand, it can’t just immediately turn someone’s outlook upside down, it is simply a call out to people who are already on their way to accepting this view anyway. It gives them the final push over the line, from conformity to the System to the outcast fanatics who can sink the System.

Once these fanatics commit to direct action against the System, by virtue of their success they will be placed in the public spotlight and made aware of to everyone in society, and the more their victories grow from direct action, the more these fanatics become a legitimate force in the eyes of the masses – not by virtue of propaganda calls, but by seeing with their own eyes that these dedicated activists mean business and can deliver. That is the foremost reason to the rise of Golden Dawn, who could deliver help where the government institutions could not, and for the frivolities that had been afforded to Ukrainian nationalists, who took it upon themselves to crash Lenin statues, destroy Russian Federation bank offices and hunt down drug dealers to be publicly humiliated. The fact that these groups could do so with impunity made them a more legitimate force in the eyes of the masses, when compared to the state and their competitors (commies, liberals, what have you).

While morons try to get mass attention to themselves via propaganda to create a mass movement, we use propaganda as a wide net – we try to maximize its spread not in order to get everyone who hears it on our side, but so as to call out to those few, who are already receptive to our message and just need that last incentive to take the plunge. It is a beacon with which we attract those with potential, and thereafter we vet them for those who are real hopefuls, weeding out losers, fakers and larpers.

We cast a wide net, we call out to the few and then distill those numbers even further, until we get only people who can change the world. The fanatics, the uncompromising believers in our cause, in our struggle. We use propaganda to attract quality, not quantity, because an active, dedicated minority has always been the real source of any revolution and societal change, for better or worse. Meanwhile those who misunderstand propaganda think that it will change the way people think to the core and give them a mass movement with which they could then force the System to negotiate terms and only then consider a confrontation against it. Wishful thinking of the worst kind, one that will leave its practitioners holding the bag alone, with not one lemming ready to stand by their side when push comes to shove for their failed movement.

Only thing left to say on the matter is how mass movement morons are in fact undermining our efforts, or rather, delaying them. By offering hopeful activists a fake way out with less effort they give them false hope as to a non-radical solution, allowing them to set again in the comfortable lemming existence. This was touched upon by our regular contributor Max Macro in his article “Trump Cucks“.

This gives people false hope in methods for change that require less effort but are doomed to fail. This is because they are based on a misunderstanding of the mechanics utilized and engaged in. This diverts the few hopefuls from taking that final step over the line, delaying their progress needlessly, if for no other reason than to indulge oneself in rationalizing “I’ll give this a try and if that doesn’t work out I’m going all in“. These people will join us regardless, once they realize that the hope they were promised was a delusion of morons whom they believed, or if they grow discontent with just how little mass movement people actually do and how they accomplish even less. At best this acts as another step to a vetting process for finding the best of the best who’d become active, radical fanatics in the struggle. At worst this is a delay that needlessly prevents these people from going all in.

Mass Movement morons using propaganda – you’re doing it wrong.

For Fascists/NS propaganda is a push over the line of System conformity to an all out confrontation.

At this point we here, on NOOSE, have already criticized White Pathology and White Nationalism. Let’s go a step further and strike at the linchpin of these topics, with a criticism of the so-called “White Identity“. It’s a concept which, naturally, could arise only in the United States, and which actively poisons pretty much everything it touches. And this is regardless of if it’s used by the “Left” or the “Right” – although it has been more beneficial to our enemies.

The only reason why the notion of “White Race” – and thus “White Identity” – exists, is because of the unique racial situation in the United States. There, you have a great collection and mixing of ethnicities and races on the same soil under the paper-citizenship identity of “American“. In some ways it could be argued that the concepts of “American” and “White” are at odds with each other. The former represents the victory of the classic liberal nation-state concept, where any citizen of the state is part of the nation, and culture is defined by the state and the man-made ideas it was built on. The latter represents an attempt to make a distinction within that body that excludes the racial and ethnic groups commonly referred to as the minorities, or the non-whites. The only way to create such a, more or less, unified, cohesive body, was to go back to a common denominator, and under such circumstances that denominator actually went back further than a biological racial conception to a supra-racial one – that’s the origins of the “White Race“. Thus you have the division between the “Whites” and “minorities” in USA.

The core problem with this, is the need for a common denominator which demands broader generalization, which is rather the goal of our enemies that repeat bullshit like “only one race – the human race“. The broader you go the more unique traits you have to deny in order to include all the groups you want, washing away any particular distinctions. Thus “White” becomes a negation of everything else. Therein lies the origin of these bullshit stereotypes that exist in the USA about how “bland” and “boring” “white people” are – because the term reduces everyone in it to a commonality devoid of any real cultural traits. This is because “white” Americans don’t have a real connection to the culture of their ancestors, and otherwise fall back on the dominant state-culture.

Another issue is how proponents of “White Identity” try to make it stretch out beyond the borders of USA to Europe as well. Had this been an attempt to create something new and organic in USA then it could be something promising. Americans need an anti-state-culture identity with “blood and soil” potential – one that will go against the entire premise of what the US stands for at the core, and will compromise on nothing less than its total destruction. However the very name does not lend itself to just being an American thing.

American SJW crowd fully exploit the concept of “Whiteness” and “White Identity” in their own narratives, from Noel Ignatiev’s infamous “we have to do away with whiteness“, to Portland Community College’s “Whiteness History Month” from April 6th, 2016, having a discussion on how kids in school are told to bring “artifacts of their culture to share with the class” and the white kids coming up to the teacher, saying “I don’t have a  culture“. Of course the jewy looking old hag that brought up this point, colored it in a narrative of how “not having a culture” gives one power as it means being “normal“. That bullshit aside, it does bring up a point of how Americans don’t have a culture in the same sense the minorities have cultures, but only because the minorities stay true to their actual ethnic cultural background (niggers are a separate issue however), while the generalized “white” Americans have only state-culture to fall back on. Nobody in their right mind would say that Germans or Anglo-Saxons don’t have a culture – yet those are two predominant groups of “whites” in the US. They are stuck between having to adhere to some imaginary “American” state-culture, or the alternative concept of “white identity” that tries to bring the two groups together under one term. But this negates their respective ethno-cultural differences entirely in favor of broader commonalities, leaving only something bland and undefined in their place, something that truly doesn’t have a culture.

The SJW criticism likewise shows how purely rooted in  the US reality all of this is: in Germany it’s perfectly imaginable for kids to be told to do a report on the culture of their own people, and German culture is the “normal” in Germany – that doesn’t mean that they don’t have a culture. This kind of confusion exists only in USA and the notion of “White Identity” is not helping matters. Worse still is how certain imbeciles now attempt to export this American notion to Europe with statements like “One of the most important trends in world history is the development of a Homogenous European Man. We need something like a European Union, or, in the east, a Russian Empire. Ethno-Nationalism is backwards-looking idea.” Take note European nationalists, you apparently have to discard ethnic nationalism entirely and strive for a European Mystery Meat “homogenous man“, following the example of the American White Mystery Meat. Naturally someone with no comprehension of blood and soil nationalism and organic culture would deem those things completely unimportant, unification on generalization towards a broader common denominator will save Europe, you fools!

As we’ve covered earlier, generalization is the path of our enemies. The “White Identity” concept is but a step away from going full-on cosmopolitan: “only one race – the human race“. We follow the reverse path of particularization, going from the broader to the more specific. Yes, we’re all humans, but we’re more than that. Yes, we belong to the same race, but we’re more than that. Yes we belong  to the same ethnicity, but there’s more than that – and so it goes until we build up truly unique individuals with a specific place in this world as per their innate nature. Whomever claims that ethnic nationalism is a “backwards-looking idea” literally misses the entire point of the struggle and uses the same line of thinking as our enemies.

This is brought on by a desire to see European unity but at the expense of what actually defines Europe in favor of some generalized “Homogenous European Man“. Obviously there is nothing to fear as this idea will die back where it first appeared, in the USA. No European Nationalist will stand for rejection of their respective ethnic culture or deny blood and soil nationalism. Some scars from fraternal wars in Europe must be addressed in order to achieve unity – one can’t just pretend that they didn’t happen at all.

What Europe needs for unity has already been outlined by several European NS/Fascist figures – Europe a Nation or Europe of Fatherlands. The premise behind this unity is the sharing of a common Civilization, which is to culture what Race is to ethnicity (to an extent, there is a distinct civilizational rift between Europe and Russia, despite common racial origins). One does not come at the expense of the other, because we are not moving away from the particular to the general, but from the general to the particular. Europe is most certainly a distinct entity as a Civilization of its own, but it is made up of various cultures that have a common root.

What Europe needs is to enshrine its nature as a Civilization into the form of state, an Imperium, presenting a unified front to anything outside itself whilst maintaining internal ethno-cultural borders and a certain level of autonomy within said borders on internal matters – Europe of Fatherlands. Any European must feel that he simultaneously belongs to a certain Civilization and Race, as well as to a particular Culture and Ethnicity, and not simply feel that he’s a “European” from “Europe” in the same way that “Americans” are from “America“. Frankly, Americans should leave European nationalists to their own devices as to the future of Europe and stop trying to project their own lack of culture as some kind of virtue for unity.

The other issue to take with the notion of “White Identity” is the second word in it – identity. While the concept of “White” appealed to generalization, which is what our enemies aim for, the word identity is literally a buzzword that our enemies use on a daily basis. Identity does not represent anything concrete or rooted in reality, like blood and soil, it is an abstraction. One can thus change their identity on a whim, by choosing to identify with something, even if its fictitious. Bad enough that men identify as women and vice versa, or how some “whites” try to identify as black, some choose to identify as animals, fictional creatures like unicorns, dragons, vampires, ghosts, demons or whatever (including chimeras of different animals), or even as TV and cartoon characters (“fictionkin”).

Thus “White Identity” becomes willful identification with something fictional, making it no different from the examples given prior – the entire thing is inherently incompatible with our worldview. Probably the sole useful thing to come out of the introduction of the word “White” was its simplicity in use for discourse and debate, as opposed to the technically correct alternative that does not stray from reality: Races of Aryan descent. There can be a lot of nitpicking on the subject and this can easily become a debate over semantics. However the primary criticism on its actual use stands: as a fictional identity that leads to generalization by means of rejecting ethnic differences, which could only come from USA, where people of Aryan descent have forgotten their ethnic cultures and comes as an alternative to the soulless state-culture of the American Dream, the Constitution, the Founding Fathers, of man-made ideas, written laws and their authors.

An alternative is indeed crucial for Americans, but it must foremost seek to establish something organic as opposed to the artificial Leviathan that is the United States, thus its total destruction becomes paramount. What can come out of the ashes is anyone’s guess and there have been many ideas thrown around, from an Anglo-Saxon state being formed, to the balkanization of the country. Regardless, the only road to something real, organic, natural forming on the territory of modern-day US must come from its demise, a notion that has been outlined in some details under the name of American Futurism.

The bottom line is this: if Americans want to figure out who they actually are they must stop relying on fictional and paper identities. Just being “White” is not good enough.